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Team Fluidmaster

FM On the Road

"On the Road" with Fluidmaster®

From October through January 2013, the Fluidmaster® Mobile Roadshow will be traveling cross-country to tell the story of toilet repair, performance, quality and innovation. The events will include stops at Fluidmaster® distributors and retailers with an emphasis on hands-on product training for all of our customers. Fluidmaster® "On The Road" started in 2011 when the Fluidmaster® team sponsored #17 Ford with Matt Kenseth at the wheel.

Fluidmaster® sponsors a variety of automotive racing platforms that reflect our high performance and culture of excellence. We value engineering precision and embrace the challenge to drive continuous improvement, innovation and transformation.

Racing requires focus, skill, perseverance, risk taking, and passion. All of these attributes mirror the level of skill, accountability and drive of a team centered on executing its objectives. It is not about race day -- it is a story about preparation and planning and the commitment to the race, which happened months before. The result is success and ultimately winning.

Fluidmaster® supports teams and develops people to achieve excellence.


Fluidmaster® Ford,

#17 Matt Kenseth, Roush Fenway Racing, Charlotte Motor Speedway – October 15, 2011

After researching the opportunity to participate in the Bank of America 500, Sprint Cup Series race, Fluidmaster® recognized the strong appeal of motorsports racing among its key professional plumbing customers as well as do-it-yourselfers worldwide.

The premiere of the No. 17 Fluidmaster® Ford Fusion took place on October 15th, 2011 at Charlotte Motor Speedway for the fifth race of the 2011 Chase. "It was thrilling for our loyal customers, employees and other business partners to watch Matt Kenseth and the No. 17 Fluidmaster® Ford cross the finish line Saturday night, a the race winner," said Robert Anderson Schoepe, Chairman and Chief Executive Officer of Fluidmaster, Inc. "This event symbolizes the global race we are in to maintain our industry leadership position, and we're in it to win it."

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"Doing It Right The First Time!"


On October 15, 2011 we won the race at NASCAR.

A once in a lifetime moment; when Matt was pulling into the pit right after he won the race, he could be heard saying
"Well we really flushed them out tonight"…
referencing our sponsorship…priceless.


Jess Tyree -

Drag Racing NHRA Champion "Mr. Pontiac"

Jess Tyree started his drag racing career in 1951 at the airport drags in Santa Ana, California with his '38 Chevy. Jess teamed up with Mickey Thompson to complete a project that most said couldn't be done - Chrysler heads adapted to a 427 Ford block. History was made when the now-famous '64 Thunderbolt was created.

Always the innovator, Jess was looking to "fuel" something new in drag racing; he found "funny cars". Now, some forty-odd years later, Jess has teamed with Performance Racing Warehouse. The PRW/Tyree combination of innovative ideas, technical knowledge, and old-fashioned racing know-how brings together applied engineering and practical application.

toilet flush
toilet flush

Pure Heaven -

Nitro Funny Car/Fuel Altered

Leon Fitzgerald, former Fluidmaster® team member and Pure Heaven Owner

Chris Bennett, Driver/Owner

The Pure Heaven entry started off the 2011 season at IHRA Nitro Jam events by posting an impressive 14-2 win/loss record. The team also set an IHRA Fuel Altered National Record. The Pure Heaven finished #3 in points halfway through the IHRA season.

"With Fluidmaster® support we decided to focus our sites on the more competitive NHRA Hot Rod Heritage Nitro Funny Car series beginning in Las Vegas with the Rockabilly Rod Reunion, May 28-29.  The funny car performed well and we qualified #7 and went to the semi-finals. We completed our current race year at the 20th California Hot Rod Reunion October 21-23 in Bakersfield, CA. This race proved to be the fastest retro nitro funny car race ever held with over 40 funny cars competing to race in only a 16 car field," said Bennett. While en route to a well qualified time during the second qualifying session, the car suffered mechanical failure just prior to the finish line causing the car to turn sideways at over 230 MPH. "I was able to keep the car safely under control but our racing season abruptly ended".

"Our 2012 season looks very promising with another IHRA fuel altered season looming and a growing NHRA Hot Heritage Series for the funny car. However, additional NHRA rules are making it financially difficult to compete in the NHRA events as we need to add carbon fiber front brakes to our race car to conform with their rules," said Fitzgerald. "We expect the season to begin in March and end in October."

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