Fluidmaster Cookie Policy – July 1, 2020

This Fluidmaster Cookies Policy (“Policy”) applies to any Fluidmaster’s website, application, product or service that links to this policy or incorporates it by reference. This Policy explains which Cookies we collect and how we use the information collected through the Cookies and similar tracking technologies. Cookies, as defined below, contain personal data. Fluidmaster ensures that any personal data is handled securely and in accordance with applicable laws.

Fluidmaster’s privacy practices, including the type of data we collect, how we handle the data, the purpose we collect the data, and how we ensure that the data is being processed and retained lawfully as well as the rights you have relative to your personal data and the best way to contact us, are described in Fluidmaster’s Privacy Statement, also available on our website.

“Cookies” are data files that a website sends to your computer while you are viewing the site. These data files include information that allows our site to remember important information that will make your use of the site more efficient and useful to you. Our sites use cookies for a variety of purposes, such as your preferred language and other choices/settings. They can also be used for relevant advertisements.

When you use our site we will store Cookies on your computer in order to facilitate and customize your use of our site. Our Cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The Cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. You are always free to decline our Cookies if your browser permits, but some parts of our site may not work properly in that case.

Visitors to our sites use different web browsers and different computers. To make your visits as easy as possible with the technology you use, we automatically keep track of the type of browser (e.g., Internet Explorer) and operating system (e.g., Windows, Mac) used by a visitor, and the domain name of the visitor’s Internet service provider. We also track the total number of visitors to our site in an aggregate form to allow us to update and improve our sites. This data tells us if more visitors prefer certain features or areas to others, which helps us keep our site fresh and interesting to the majority of our visitors.

We use Cookie technology and IP addresses to obtain information from online visitors, and also to provide registered visitors with the best possible personalized online experience.

Cookie technology helps us deliver content tailored to a visitor’s interests, and allows us to make ordering products and offering other functions at our sites easier for our visitors. Where appropriate under our disclosed practices and policies, we may associate personal information with a Cookie file in such instances.

We work with third party companies in maintaining and improving our websites. We ensure that any company which works with us and collects personal data complies with strict data protection standards.

We use Google Analytics to better understand how our customers navigate to and through our websites, how long users spend visiting our content items and how often they return to visit our websites. Google Analytics also helps us track the effectiveness of the money we spend on our digital marketing campaigns.

The Cookies used by us are based on the International Chamber of Commerce guide for Cookie categories: Strictly Necessary, Performance, Functionality, and Targeting.

‘Strictly Necessary’ Cookies let you move around the website and use essential features like secure areas, shopping baskets and online billing. These Cookies do not gather any information about you that could be used for marketing or remembering where you’ve been on the internet. We use these Strictly Necessary Cookies to:

  • Remember things like information you’ve entered on order forms when you navigate to different pages in a single web browser session
  • Identify you as being logged in to a Fluidmaster website
  • Make sure you connect to the right service on our website when we make any changes to the way the website works

Cookies we have defined as ‘Strictly Necessary’ Cookies will NOT be used to:

  • Gather information that could be used to advertise products or services to you
  • Remember your preferences or username beyond your current visit

‘Performance’ Cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These Cookies do not collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users, and measure how effective our advertising is. We use Performance Cookies to:

  • Provide statistics on how our website is used
  • See how effective our adverts are (we don’t use this information to target adverts to you when you visit other websites)
  • Help us improve the website by measuring any errors that occur
  • Test different designs of our website

Cookies we have defined as ‘Performance’ Cookies will NOT be used to:

  • Gather information that could be used to advertise products or services to you on other websites
  • Remember your preferences or username beyond your current visit
  • Target adverts to you on any other website 

‘Functionality’ Cookies are used to provide services or to remember settings to improve your visit. We use ‘Functionality’ Cookies to:

  • Remember settings you’ve applied such as layout, text size, preferences and colors
  • Remember if we’ve already asked you if you want to fill out a survey
  • Show you when you’re logged in to our site
  • Share information with partners to provide a service on our site. The information shared is only to be used to provide the service, product or function and not for any other purpose

Cookies defined as ‘Functionality’ will NOT be used to

  • Target you with adverts on other websites

‘Targeting’ Cookies are linked to services provided by third parties, such as ‘Like’ buttons and ‘Share’ buttons. The third party provides these services in return for recognizing that you have visited our website. We use ‘Targeting’ Cookies to:

  • Link to social networks like Facebook and Instagram who may subsequently use information about your visit to target advertising to you on other websites
  • Provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in

Some of our Web pages and e-mail updates may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags and Pop-Up banners. On sites, these allow us to count visitors who have viewed our pages. In promotional e-mail messages/newsletters, they allow us to count how many subscribers have read them. Web beacons allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalized content. They are not used to access your personal information without your consent.

The specific types of cookies served through our Sites and the purposes they perform are described in the table below:


Types of cookie Use of cookies Who serves these cookies on our Site?
Strictly Necessary cookies: These cookies are strictly necessary to provide you with services available through our Website, to analyze traffic and to use some of its features, such as access to secure areas. We use Strictly Necessary cookies to:

Identify you as being logged in to the website and to authenticate you

Connect you to the right services on the website

For security purposes

Google Adwords, Facebook and Fluidmaster


Analytical/Performance cookies:  These cookies track user behavior in an aggregated form, using an encoded-identification, through various systems. We use these Analytical/ Performance cookies to:

Track user behavior using an encoded-identification, through various systems without the use of cookies.

Carry out web analytics and provide statistics on how the website is used

Provide feedback to affiliated entities that a website visitor also visited their site

Obtain data on the number of users of the website that have viewed a product or service

Help us improve the website by measuring errors that occur

Test website designs

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the U.S. In case of activation of IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the E.U. as well as for other parties to the Agreement on the EEA. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the U.S. On behalf of the Site, Google will use this information for the purpose of evaluating your use of the Site, compiling reports on your activity for us and third parties who help operate and provide services related to the Site. Google does not associate your IP address with any other data held by Google.


Targeting cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.


We may use cookies for targeting advertising to you through third party services after you leave our site. Google Analytics – Advertising retargeting


Opting out of Cookies

If you don’t want Cookies, you can set your computer to warn you each time a Cookie is being sent or turn off all cookies through your browser (e.g., Internet Explorer or Firefox). Check your browser HELP menu to learn the correct way to change or update your Cookies.

Alternatively, you may wish to visit the relevant browser support website which will contain comprehensive information on how to do this for their browser. You will also find details on how to delete Cookies from your computer as well as more general information about Cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting Cookies may impact on the functionality of Fluidmaster websites or applications.  If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted and/or have limited functionality.

You may refuse the use of these Google Analytics cookies by selecting the appropriate settings on your browser as discussed in this policy. However, please note that if you do this, you may not be able to use the full functionality of the Site. You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB or here. Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.

Generally speaking, most advertising networks offer you a way to opt out of targeted advertising. This opt out function relates to a device or browser and you must opt out on every device and in every browser used. Please note that tools may use so-called opt out cookies in order to remember your objection. Additionally, you can generally avoid the creation of usage profiles by deactivating cookie usage.

Google Ads is provided by Google LLC located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Find further information on this tool here. You may object to the collection or processing of your data by this tool by contacting Google using the contact form.

If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Can this Privacy Policy be changed?

It is our policy to post any changes we make to our Cookie Policy on this page.  We may update this Cookie Policy at any time without expressly notifying you of such changes. The up-to-date version of the Cookie Policy can always be found on this Website.

We recommend that you revisit this Cookie Policy from time to time in order to review any possible changes.  It is Your responsibility to review this Cookie Policy periodically and be aware of modifications.

How to contact us?

If you have any questions or requests regarding this Cookie Policy or the personal data we at Fluidmaster hold about you, please contact our Privacy Office:

For General Data Protection Regulation (GDPR) inquiries email us at dpr@fluidmaster.com.

You can revoke your individual consent at any time by sending us an email to dpr@fluidmaster.com or via mail. (MM note: we should include an address for such inquiries as current policy is not clear on where to mail such requests)

For California Consumer Privacy Act (CCPA) inquiries call us at our toll-free number at 833-987-0879 or email us at privacy@fluidmaster.com, or complete our privacy request form.